Excuses? No clear goals? Don't expect Sokol to share his expertise with you. The former lawyer, who has expanded his fitness business nationally, says he turns away more clients than he takes on. Multi-session packages come with an expiration date - use them or lose them.

Are there signs you're working out too hard?

"It's called overtraining syndrome: irritability, soreness that doesn't go away, difficulty sleeping, lack of appetite. If your body doesn't have time to recover, you'll start to see negative changes."

Any books you recommend?

"Body for Life," by Bill Phillips. It's a great book for putting things into perspective. Also "Weightlifting for Dummies."